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What’s The Next Step For Marketing, Business, & All That? (Part 2 of 6)
5. Market maturity, marketing gets sophisticated and personal – Market saturation with excess product available required manufacturers to refine manufacturing output to meet specific needs of their...
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What’s The Next Step For Marketing, Business, & All That? (Part 3 of 6)
WHERE WE’RE AT IN 2012. Social media gives everyone a voice … but so what? The driving ethos of social media is ‘every individual has a voice, and can share it with the world’– in effect it’s taking...
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A Dedicated Londoner of Fashion
Click to view slideshow. “Now then, men’s fashion is a growing industry with menswear sales growing globally by 9% over the past year. Now not a lot of people know that!” as a Michael Caine...
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What’s The Next Step For Marketing, Business, & All That? (Part 4 of 6)
3. Reputation – the ‘jury is still out’ on the extent social media plays in managing reputation. Depending on the type of business, or sector a business operates in the uptake of social media varies...
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What’s The Next Step For Marketing, Business, & All That? (Part 5 of 6)
Are we at a similar stage to 1780? – Have we just completed a cycle of 230 years? Back in the late 1700’s the shoots of the Industrial Revolution began to appear. Factories started to emerge and dot...
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What’s The Next Step For Marketing, Business, & All That? (Part 6 of 6)
Opportunities for small businesses – It was apparent a few years ago when ‘social media’ began to excite the entrepreneur community and small business owners. Immediately, the potential for taking the...
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The Epilogue – What’s The Next Step For Marketing, Business, & All That?
Mr Blue Sky – I am not going to even attempt to make any startling predictions for the future. I have my own take on where I think things are heading and what I’d like to see. However, it’s worthwhile...
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“Would You Like To Invest In My Business?”
Is this a question you’re about to ask someone? Or planning to ask a potential investor very soon? A recent request from a friend seeking advice on how to secure resources and raise funds, so they...
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3 Years On – The Growing Importance of Social in Branding a Business
In May 2010 I participated in the Chartered Institute of Marketing’s ‘Marketing Excellence for Small Businesses’ series, presenting the impact of social media, and how small businesses could now...
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Introducing A Fashion Brand
After the eventful London Collections Men in June, many of the UK’s menswear designers are hopping on planes to reach out to buyers, fashion commentators, style leaders and the elusive customers in...
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How To Get Your Customer Experience Right – Part 1
“Close the door!” you feel yourself shouting at some unsuspecting person. It happens again, that moment when you’re sat in a cafe, bar, or restaurant while someone absorbed in their own world or a...
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How To Get Your Customer Experience Right – Part 2
From ITV1 period drama ‘Mr Selfridge’ How has ‘customer experience’ changed? The ‘customer experience’ has transformed significantly over the past 100 years. Up to that point, the buying and selling of...
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The Impact of Digital on Publishing
21 years on, how has digital publishing transformed our lives? I am sure every one of us has a story to tell about how digitally published content has affected our lives – be it downloading a recipe,...
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How Digital is Changing Consumer Expectations of the Fashion Industry
Interviewed in 2015 with Westminster Business School, University of Westminster as part of an industry research panel assessing the impact of digital on the fashion sector. From your experience, did...
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Our Purpose as Marketers
I recently commented on an editorial piece in a marketing publication that opined the rise of ‘purpose’ among well-meaning brands stating that it eclipsed the true reason for marketing, which...
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What Do People Want From Me?
Here is a question which no doubt you have asked yourself many times, and I found myself doing so today. In this instance thinking about what I share through social channels and how I best support and...
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Time To Gear Up and Celebrate Our 60 Year Careers
Recently, LinkedIn recognised my ’10 years anniversary’ of working in my current role. First of all, thank you to those who have responded to the LinkedIn prompt. As we probably all appreciate, this...
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How Do You Get People to Embrace ‘Sustainability’?
The climate change debate, raising awareness of plastic use polluting our oceans and waterways, and the redesigning of our roads and urban spaces to accommodate growing numbers of electric vehicles...
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May the Fourth – The Day I Started Work
Today – 4th May is my ‘Started Work Day’ anniversary. I always remember it, my first day at work in a proper full-time job. I arrived dressed in a 3-piece navy pinstriped Austin Reed suit, grey shirt...
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Role of Sustainability Post-COVID 19 and the ‘Global Reset’ in 2021.
Most of us have taken time over the past six months to stop and think hard about our lives – our priorities, how we live, work, and interact with others. It has been a seminal moment and not always...
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